Arqly
Brand identity for Arqly
The assignment
Web
The new Arqly brand ensures cohesion
At the turn of the year 2020/2021, the Developing Design Sweden group and its subsidiaries merged into a single company. Under the new name Arqly, more than 60 specialists work with a strong comprehensive offering in architecture, structural engineering, construction, and project management. We at Byn have been involved throughout the entire branding journey, from the initial name suggestions to the rollout on arqly.se.
The new name Arqly evokes thoughts of architecture and quality (QLY). The suffix -ly also allows the name to be used to describe a way of being or acting (cf. friendly, quickly).
Being Arqly is, above all, about being decent. Towards each other, clients – and especially the people who will live in the buildings Arqly creates. Now and in the future.
In close collaboration with the team at Arqly, Byn developed the name, visual identity, and messaging platform. The result can be seen, amongst other places, on arqly.se – where we handled everything from the website build itself to content, copy, and design.
At Arqly, architects, structural engineers, project managers, and other specialists work together with the shared ambition of creating inspiring, beautiful, and intelligent buildings, sustainable for generations to come. A present and future to look forward to.