The courage to change the world
Branding for Nordiska Textilakademin
The assignment
Communication platform
Graphic profile
Target group segmentation
Brand platform
Visual identity
The courage to change the world.
The textile and fashion industry is facing a crucial transition. To manage this, we need people with the competence and the courage to change the world. Welcome to Nordiska Textilakademin.
In the heart of the textile city of Borås, Nordiska Textilakademin operates a vocational university, educates professionals, and tailors training programs for companies. Here, individuals who want to develop within textiles and fashion gain the competence they need to contribute to a vibrant and sustainable industry.
Byn has worked with the entire brand for Nordiska Textilakademin – from purpose and vision to visual identity. The result was a solid brand platform where storytelling is a natural part of the strategy.
Nordiska Textilakademin’s new identity is dynamic, bold, and innovative. Longevity and circularity permeate all aspects. It’s built on creative expertise and solid craftsmanship – without losing the historical roots of the textile city.
Nordiska Textilakademin’s new identity is dynamic, bold, and innovative. Longevity and circularity permeate all aspects. It’s built on creative expertise and solid craftsmanship – without losing the historical roots of the textile city.
In the new identity, the symbol takes the place it deserves. We fill it with color, imagery, and motion graphics. In the visual language, we capture exciting details in textures and showcase techniques from a new perspective.
In the story of the future textile industry, the courage that changes the world is needed. What do your customers need? In which story can your brand be a significant player? We would be happy to help you with strategy and storytelling.