Everything is better when shared
Campaign for Länsförsäkringar Östgöta
The assignment
Copy
Layout
Idea
Concept
Production
Bonus campaign for Länsförsäkringar Östgöta
Much of what matters in life only becomes greater and more wonderful when shared with others. That is one of the ideas that Länsförsäkringar Östgöta has built its business on since its inception in 1841. That everything is better when shared is also the idea behind the bonus campaign that we at Byn have developed.
Share life. Share everyday life. Share 200 million.
The purpose of the campaign is to draw attention to the fact that customers, who are also the company’s owners, will be sharing a whopping 200 million in bonuses this year. With the campaign, we organized a competition on Facebook where all Östergöt residents had the chance to win wonderful and fun things to share with others. The film leading up to the competition was produced together with our friends at Lavette Film.
The campaign was seen in digital and social media, in cinemas and radio, in the daily press and of course, in the company’s own offices.