We need to talk about life
Campaign for Linköpings stadsmission
The assignment
Copy
Idea
Production
Vital campaign for Stadsmissionen
During the fall of 2018, we worked closely with a client whose purpose and message deeply engage us. The City Mission in Linköping needed help with a Christmas campaign. The goal was to increase awareness of the City Mission as an organization and to raise money for the fight against young people’s mental health. With the campaign “We need to talk about life,” we show the duality of what mental health can be. Nothing is black or white, and neither is mental health. It is something we would all benefit from talking about more openly.
This is life!
Together with Lavette Film, we at Byn produced a film in which we portray the many faces of mental well-being using everyday situations. The film ends with a statement that can be interpreted as both a message from the City Mission and a call to all Linköping residents: “We need to talk about life – with more people than ever before.” The film was spread primarily on social media.