Campaign for Visualiseringscenter C

Ahead of the premiere of Professor Pupill’s Laboratory at Visualization Center C, Byn was tasked with attracting visitors to the new exhibition. Byn was involved from the beginning and worked together with illustrator Maria Andersson to develop the professor’s character and a series of marketing activities where fun things like optical illusions and mirrored writing ran like a common thread. For example, you could take a photo with the exhibition’s protagonist in one of Norrköping’s shopping centers – and be surprised by how the “flat” professor rises from the floor in the picture.