The Norrköping Contract
Concept for Hyresbostäder
The assignment
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Hyresbostäders deal med hela Norrköping
Hyresbostäder is Norrköping’s municipal housing company, working every day to make our city a place people long to call home. As a municipal housing provider, Hyresbostäder has a mission that extends far beyond “simply” providing homes for the city’s residents. They also work to ensure Norrköping is an attractive, environmentally smart, and safe place to live—and that there are meaningful activities available, especially for the youth of Norrköping.
With the company’s story and its vital public service mission as a starting point, Byn has developed the concept “The Norrköping Contract” (Norrköpingskontraktet) – Hyresbostäder’s deal with the entire city of Norrköping.
Paragraphs that commit, explain, and unite
The Norrköping Contract is a way for Hyresbostäder to showcase who they are, what they stand for, and what they promise. It is also an opportunity to communicate their concrete offerings—and to demonstrate what the people of Norrköping themselves can do to create a city they long to call home.
