Do you want to be here
for Kalmar County?
Länsförsäkringar Kalmar County’s employer brand
The assignment
Copy platform
Layout
Design
With a sense of the county
A values-driven, local and customer-owned company needs employees who are passionate about the society they are a part of – and not least the people who live there. That was the starting point when we helped Länsförsäkringar Kalmar County to create a new employer brand.
A good foundation to stand on
The groundwork was done. We had already done a message-based and visual brand journey with Länsförsäkringar Kalmar County, which resulted in the message platform with the headline “Here for the county. Here for you.” Now the company wanted to deepen the concept and take it out in the form of an employer brand.
Opportunity to make a difference
The result was a new messaging platform, based on the brand. “Do you want to be here for the county? Then we want to be here for you.” In the headline and message texts, we wanted to capture what is unique about Länsförsäkringar Kalmar County as a workplace. Partly the opportunity to really make a difference for the county and the county residents. Partly the opportunity to be part of a workplace that really makes a difference for you as an employee.
