Universal challenges. Concrete answers.
Launch for Husqvarna
The assignment
Content
Campaign planning
Concept
Planning
PR
Production
Strategy
Web
Global launch of new product range
In the autumn of 2019, Byn began working with an exciting new client: Husqvarna Construction Products. Since then, we’ve spent an intensive year working on the global launch of a completely new product range.
The product launch, one of the biggest in years, encompasses an innovative series of eight floor grinding machines that take performance, reliability, and not least ease of use, to a whole new level.
Pre-launch. In the campaign’s initial phase, we released a number of teaser films which, upon launch, were followed up by a longer campaign film and a product film.
Byn has worked on the entire launch, from initial idea and concept to campaign rollout and follow-up. The work has primarily involved generating global buzz and anticipation leading up to the release and their presence at World of Concrete in Las Vegas in February, as well as managing interest and maintaining momentum in the campaign via social media and a campaign website throughout 2020.”
The stylishly sharp, raw images were taken by photographer Magnus Pajnert.
The concept ‘Universal challenges. Concrete answers.’ reflects Husqvarna’s clear ambition to always keep the user at the heart of things and offer a smarter way of working.
The films were produced in collaboration with Studio Gambai.