Reveal your true white smile
Launch of Pure shine
The assignment
Film
Promotional Web
Concept
Brand platform
Launch of new product line for naturally white teeth
Pure shine is a new product line for everyone who dreams of a naturally white smile. The star of the line is Pure shine Whitening strips that effectively and gently restore the original white luster of teeth. Prior to the launch of Pure shine, Byn was commissioned to develop a brand platform, concept, film and landing page.
The goal: more smiles with Pure shine
Pure shine is developed by Ekulf, one of Sweden’s leading specialists in oral and dental care. With Pure shine, Ekulf wants to get more people to like their smiles, feel good and simply live a more wonderful life. And what’s extra nice about Pure shine is that the treatment is actually also good for your teeth. The result is not only a whiter smile, but also cleaner, healthier teeth.
Concept inspired by nature
PURE shine has a clear distinguishing advantage: the product brings out the original, pure white color of the teeth. Nothing is painted over, hidden or damaged. Instead, PURE shine effectively cleans the teeth in depth.
In the branding work and launch material, we have therefore drawn inspiration from nature. After all, our teeth – just like beautiful beaches, soft clouds and foaming waves – are naturally white and beautiful to begin with. But over time they lose their luster. And that is why PURE shine exists. To bring out the naturally beautiful smile again.
PURE shine was launched in Sweden, Norway, Denmark and the UK in the fall of 2019. Byn was responsible for the idea and concept, message platform, landing page and film production together with Lavette Film.
