The heart of the city
Launch of Yllefabriken
The assignment
Layout
Idea
Concept
Idea
Brilliant launch of Yllefabriken
As part of the launch of the exciting property project Yllefabriken, the Village, together with inWhite Ljusmiljö, has developed the light installation “The Heart of the City” for the Norrköping Light Festival. By using the property itself as a communication channel, Yllefabriken became a talked-about and appreciated destination already in the planning phase.
Yllefabriken: New life in the heart of the city
Yllefabriken is a unique property project in the heart of Norrköping. Here, the historic industrial property at Gamlebro is being transformed into housing, offices and an attractive tourist destination. The goal is for the Yllefabriken project to be a role model in sustainable property transformation and create unique added value for both residents and visitors.
Brilliant impact
During the Norrköping Light Festival, thousands of Norrköping residents and visitors were fascinated by the pulsating light installation Stadens hjärta. During the annual New Year’s walk alone, the light installation was seen by around 40,000 people. The project also received extensive coverage in both traditional and social media; Stadens hjärta graced the front page of NT in connection with the opening of the light festival. And pictures of the installation were widely shared on Instagram. With Stadens hjärta, the Village also won the Campaign category at the Agdagalan 2016, which earned us the title of Marketer of the Year in Östergötland.