Magazine Östgötarna
Magazine for Länsförsäkringar Östgöta
The assignment
Copy
Layout
Idea
Concept
Production
Strategy
Customer magazine for Länsförsäkringar Östgöta
Together with Länsförsäkringar Östgöta, Byn has produced the customer magazine “Magasinet Östgötarna – A magazine that is about you, about us and what we have in common.” The magazine reflects a region in growth, the people, the joy and the pride. At the same time, the content provides concrete tips and advice to the reader. The purpose of the magazine is to strengthen the brand and give the customers, who are also the company’s owners, valuable added value.
Information and inspiration for all Östgötarna
The Östgötarna magazine highlights how a customer-owned company works, while Länsförsäkringar Östgöta shares its expertise in finance, insurance and loss prevention. An equally important ingredient are all the fantastic – and completely ordinary – Östgöta people who contribute to making our region come alive every day. A mix of informative and inspiring content, simply put.
Byn has worked on the entire production – from content planning, research and interviews to copy, design and originals. The magazine was distributed in more than 150,000 copies to customers throughout Östergötland and had a very good impact.