With one click and a look
Marketing campaign for the launch of Dazoq
The assignment
Communications plan
Campaign film
Smarter electricity usage with one click
Dazoq is an energy efficiency company with the vision of creating a sustainable future for industry through innovation. The market is wide open, and there’s a significant need for their services amongst a good number of different businesses.
Our Work
When Dazoq contacted Byn in the autumn of 2022, they were still relatively unknown and needed to reach new customers. Dazoq wanted Byn’s help to develop communications for a launch campaign. We undertook the task of creating and executing a launch campaign during Q4 2022 to Q1 2023, focusing on increasing awareness and driving potential customers to their website to book demos.
The Campaign Film
Byn developed a creative idea for a campaign film in three different lengths: 30 seconds, 15 seconds, and 6 seconds. A 30-second film provided the opportunity to explain more about the product and its unique selling points. Additionally, we saw the need for a 15-second version to increase awareness and a 6-second version to convert visitors into booking a demo.
Our work included developing the script and storyboard, production management, filming and photography, editing and creating graphics, as well as adapting the films to different formats.
From sketch to effects – a taster of how we did it:
Optimised Results
The village handled all publishing and optimisation of advertisements on Meta’s platforms, LinkedIn and YouTube. The results showed that all channels had delivered, with 232,500 views on YouTube and over 1,000 link clicks and 80,000 views/ThruPlays on LinkedIn and Meta combined. This proved it to be a good choice to advertise on all platforms.