Smart IT solutions.
Quite simple.
New identity and website for Solution Xperts
The assignment
Copy platform
Graphic profile
Visual identity
Web
New visual identity for Solution Xperts
Solution Xperts is a Linköping-based IT consulting company, with a strong tailwind and a big heart. As the company grew, it needed to sharpen its graphic expression, its messages and its website. The village was honored to help!
The new graphic profile involved a careful update of the logo, a completely new visual identity and a new image style.
The logo is based on the previous one – but in a purer and more flexible version. It can be used in all colors in the color palette.
The color palette is sober but with attitude. The orange and blue colors stand for IT competence. The blue-green, pink and yellow are friendlier and represent the soft values – the human part of IT.
Blacker Display is a characteristic serif font that dares to stand out, but is at the same time soft and friendly. Mulish is used as the bread font – a minimalist and stripped-down font, with high readability.
The image style exudes human IT. The images are dramatically lit, where the direction of the light gives a feeling that something is happening and conveys technical competence. The focus can be on part of a face or object, preferably with motion blur in the front and/or back, which creates movement in the image.
Web
With the graphic profile and copy platform in place, there were all the conditions to give Solution Xperts a stunningly stylish and tasty website. We built it with the different sections of the copy platform as a basis, and with the newly taken pictures of our own employees in focus.
We wanted to make an appealing, easy-to-navigate and responsive website, where we also built in many smart functions to easily administer the different parts of the website so that it can be kept alive without making it difficult for those who are going to post new material.
To make the job as smooth as possible and to maintain a uniform design, we created our own templates for adding new employees, job advertisements, reference jobs or news.