Välkommen till Världens mest pantade land
Showroom for Pantamera
The assignment
Copy
Layout
Idea
Concept
Production
Pilot project: a whole new experience of deposit
Exhibition or pawnshop? Actually both. In Pantamera’s new showroom, you can pawn a little, or a lot, and at the same time look at cool facts and smart solutions from the world’s most pawned country. We at Byn have had the great pleasure of working with the whole thing – from idea and content to finished production.
The showroom is the first of its kind and a pilot project for pawning in malls. The ambition is to make pawning easier – for both on-the-go pawners and bulk pawners, and to show that a pawn station can also be entertaining, inspiring and educational.
The design of the showroom, located in Norrköping, is based on the World’s Most Mortgaged Country – a concept developed for Pantamera’s presence on Instagram. And just like the digital flow, the showroom is characterized by a large creative scope, both in content and visual form.
Photography: Crelle Photography