A look into the IT world
Social media retainer for Solution Xperts
The assignment
Content
Planning
Production
Long-standing relationships in the IT sector
It’s important to be seen and to do it the right way. Solution Xperts have opted for a clever social media solution. Simple as that.
Solution Xperts is a rapidly growing IT company based in Linköping and Örebro. To focus on their core business, they’ve chosen to have Byn manage their social media presence through a retainer agreement. This means that for several years now, Byn has been responsible for ensuring that Solution Xperts’ LinkedIn, Facebook, and Instagram are filled with relevant content.
The work is carried out in close collaboration with the client. Several times a year, editorial meetings are held where Byn and Solution Xperts plan the content for the coming months based on analysis, insight work, and an established strategy (which is updated regularly).
Based on the target audiences’ needs and interests, we ensure we create a mix across the various channels. This involves plenty of tips, tricks, and knowledge sharing, quite a bit of news, and not least a significant amount of employer branding to find new consultants for the growing company. Always with a focus on what’s at the core of Solution Xperts: the combination of expertise and heart.
Byn is responsible for the ongoing optimisation of posts based on the analytics gathered following publication.
Byn previously developed the graphic profile, visual style, and messaging platform, which form the basis for all their social media presence.
The main focus is on video content, where we most often highlight Solution Xperts’ own employees and their expertise.
After several years of collaboration, we’ve found a nimble, seamless way to produce relevant material together. The result is an educational, entertaining glimpse into the world of IT!