Norrköpings Konstmuseum (Art Museum)
Visual identity and templates for Norrköping Konstmuseum
The assignment
Visual style
Layout
Production
The village has helped Norrköpings Konstmuseum to develop a new appealing and easy-to-work-with graphic profile, with its clear characteristic, Krumeluren, a work of art by Pierre Olofsson, as a continuing central symbol.
With one of Sweden’s foremost art collections in modernism and contemporary art, Norrköpings Konstmuseum is the place for both art encounters and unexpected experiences. The art museum offers a broad program aimed at children and adults, for the art enthusiast as well as the curious explorer, and therefore a unified expression was desired that could be adapted to many target groups.
The village has developed a new logo, a graphic profile, and templates for various types of communication that can suit and frame many different artworks. We have also produced the museum’s annual catalog and the exhibition catalog for the Cecilia Edefalk exhibition that was shown in 2020.
As a cover image, we have used the Art Museum’s Isaac Grünewald, The Singing Tree, 1915. Photo: Per Myrehed.