New look for unique art gallery
Visual identity for Ståhl Collection
The assignment
Layout
Concept
Production
Visual identity
Web
A world-class art experience is making its entrance
Ståhl Collection is an art gallery of international calibre, just a stone’s throw from Byn’s own premises in the Industrial Landscape. The collection is one of the foremost private ones in the Nordic region and houses more than 170 artworks by prominent contemporary Swedish and international artists.
For Ståhl Collection, we at Byn have developed their visual identity, website, and art book.
The Ståhl Collection is being exhibited at the Yllefabriken (Woollen Mill), a grand old factory building right in the centre of Norrköping. Its raw industrial feel and internal spaciousness add an extra dimension to the experience.
The graphic profile is pared-back yet expressive in its simplicity. The artworks are given ample space, while Ståhl Collection’s own identity can also be prominent.
The typeface TRIM, used in the logo, was designed by Göran Söderström – arguably Sweden’s most sought-after and respected type designer. The letters’ boldly trimmed diagonals, junctions, and curves give the logo a slightly edgy feel and a distinct character, perfect for the challenging art experience that Ståhl Collection offers.
Together with Ståhl Collection, we’ve produced a truly impressive art book that presents the artworks in the Wool Mill. Just like in the art gallery, the spatial experience runs as a central theme throughout the wonderfully diverse mix of enormous paintings, silicone sculptures, luminous neon and psychedelic embroidery.
The images are more architectural, rather than purely representational, with intriguing angles, surfaces, light and shadows – all of which creates exciting colour and form echoes between the artworks, the space and the visitors. Through these different perspectives, we hope to inspire the reader to discover new details, experience the art in new ways, and of course, also return to the exhibition.
The photographs in the art book are by John Sandlund.
